I design experimentation systems, ship software, and lead technical teams. Currently building Stoa, a commerce platform with Bayesian experimentation and causal inference built in from the ground up.
Career Timeline
Principal Consultant
- Experimentation consultancy focused on building strong experimentation programs and iterative flywheels within high-ticket and high-consideration vertivals
- Building open-source tools to make distributional thinking more accessible.
Time Off
- ACA L3 Packrafting instructor, SRT-3 certification, Wilderness First Responder
- Extensive self-directed, self-powered travels around BC, Alberta, Yukon, Oregon and Washington
- If you want to know more about why I took this time off (and why you should too), click this section.
Staff Data Scientist
- Lead DS designing a live experimentation platform for millions of DAU
- Ran a succesful program of strategic testing for revenue optimization
- Collaborated closely with engineers on design, scaling issues.
Data Lead
- Grew team from 1 to 5
- Millions in incremental profit
- Cross-functional leadership
Data Analyst
- First standalone data hire
- Built experimentation programs
- Promoted to Lead in one year
Lead Developer
- Managed team of ~10 developers
- Front-end development lead
- Transition to data/strategy
Full Stack Development
- E-commerce consulting
- Game development
- Embedded systems
Most data problems aren't about data—they're about people making decisions without a shared language. Every piece of data travels from human action to database to decision; if you don't understand that full journey, your conclusions are no better than chance.
I'm building infrastructure that lets small teams run the full experimentation loop—visitor behavior to causal estimates to the next decision—automatically. The tooling exists now to own your systems instead of leasing a vendor's black box, and structure beats guessing at every level of the stack.
The Other Thing I Do
I teach swiftwater rescue and guide packrafting trips in BC. Remote backcountry whitewater travel and practical data science for businesses are surprisingly similar: both involve managing risk in the face of uncertainty, building healthy group decision-making and communication norms, and avoiding being eaten by bears.
I'm a certified Swiftwater Rescue Technician, Wilderness First Responder, and ACA L3 Packraft Instructor, which mostly means I've learned many creative ways things can go wrong and how to prevent them.
Projects
Commerce infrastructure, experimentation systems, and browser-native computation.
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